High recognition - High competition
Low recognition - Low competition.
If a metric was widely valued and not that needing of unique
skills, many people would do something for the metric itself!
Then it becomes more competitive. That's a trade-off.
Sometimes you can combine. But the whole world won't collab with you. Though the paradox of collaboration is that it might make competition harder with so many brain disagreements (causing competition within your own company!)
Here is the problem: school forces all people to exams. Competition is only welcome upon agreeing. Otherwise its like asking messi to play the piano