The act of professing fake standards, doing one thing while saying another. It involves a contradiction between morals and personal behavior to an advantage. Indeed I can see this here: Eg. one time one of my school teachers said that there’s no excuse to be late to lessons. Yet she dismissed a briefing 3 minutes late and complained that this should not be an excuse (even those it’s directly her fault and out of our control) (This is a contradiction and likely was her power tool). The cognitive dissonance I got there was very real.