Defines the rule in my business class that demand falls with price. In this case, demand increases as the price rise! Like fancy watches or handbags, this is a direct attack on human psychology. What a pity to anyone who actually buys these things, a pity to the money they used to possess. The irony in claiming to be rich yet wasting most of it to human psychology and predatory business marketing, while never thinking of the pragmatic use compared to the price (though, on second thought, excess money is also pretty useless lol)