Video games are designed to be addictive. Real life is not so much. For instance, videogames cut the 8 hours at an Inn. Videogames are optimized beyond realism.
I guess they are fun and engineered literally to attract and get money. They make more money per sale than short-form, so of course they had to deliver on that promise; otherwise, it is paradoxically social media itself that will destroy the company's reputation.